12/06/2009

80% of Indie Record Store Customers Make Up Imaginary Friends for Surveys

“Four out of five independent music store customers cite a recommendation of a friend as being an important factor in a purchase, according to a survey conducted by the Association of Independent Music Stores (AIMS)”

78% also say they read Pitchfork, but they added mostly just for pictures of Murph and because of an overwhelming compulsion to one day understand the true difference of a 6.1 and a 5.8.

Text posted at 10:02

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