20/07/2009

“ By giving away products to lots of people, you can make money. Free is the greatest marketing tool there is. It allows you to expose the biggest audience to what you do, and then the question is: Who’s going to pay? Google is the poster child of free. It’s one of the most profitable companies in America, but it doesn’t show up on your credit-card statement. „

Chris Anderson author of, “Free: The Future of a Radical Price” in the New York Times.

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